Coleman Ice Chest - a Company Review

By Christopher Eyres

After almost five decades of assisting people in keeping their things cold, the ubiquitous Coleman ice chest recently celebrated grand fifty years of service. Sheldon Coleman was the main person under whose guidance this company was founded and developed from a small organization into one of the leading recreation companies in the world. During his initial stages, Sheldon Coleman was one of the enthusiastic and passionate outdoor salesman and even visionary business leaders who served as a General Manager and a President of this company since'53.

Initially the Coleman Company introduced its first ice chests in the year '54. Since then, Coleman Company has made more than 150 million ice chests in assorted areas which include Texas, New Braunfels, Kan and Wichita. Coleman Company is at present the 3rd domestic cooler makers and the sole steel cooler makers.

Their early Coleman ice chest was painted heavy steel chests with oblong lines and fiberglass insulation. These coolers were less than perfect for their conscious use however were trustworthy with the commercial technology.

It didn't take a considerable time for Coleman to boost the standard of Coleman ice chest because in the year'57, this company became the 1st makers to incorporate plastic liners into its coolers. These plastic liners were resourceful in keeping the ice as they didn't soak up the food odour, didn't rust and were simple to wash. Besides this company also improved the insulation element of their Coleman ice chests by changing to polystyrene beads to fiberglass beads. This company also nick named the plastic liner and steel case combination as "Snow Lite".

The product developers and engineers at this company kept making many enhancements. This included the improvement in bottoms of the plastics which would typically rust and scratch like the metal and zinc coated steel ones. Another vital change was the discovery of urethane insulation that increased the insulation components of polystyrene without increasing its width. A bit of flexible fiberboard was also added between the urethane froth and the outer layer of liner to protect it from cracking when dropped.

There were several alterations that happened for a number of years however basically the similar steel coolers were made from'65 till '94. It was in the year'94, Coleman Company made a decision to stop the production. All thru the 90's, this company was overpowered with many requests from its purchasers to introduce steel coolers. The clients usually had a preference for standard feel and look, the ruggedness and consistent performance of characteristic outside ice chests. in the year 2001, Coleman did reply to the demands of its consumers and introduced chrome steel Coleman ice chests.

Although, the normal feel and appearance of this model had been preserved this Coleman ice chest was provided a modern facelift with rounded edges and corners and smoother liners. Glorious performance was even improved thanks to the thicker insulation, beefy metal latch and tighter lid to fit the cooler correctly. At the moment Coleman ice chest can be seen at picnics, gatherings, campsites and lots of other out of doors events which folks come together. - 31499

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